E-book Category: E-Business E-book Title: eBook Profits Author: Dan Lowe Book Description:Table of Contents:
Using Acrobat Introduction Chapter 1: Background A little Internet background What you have purchased Who I am Scams and experiences Why selling your own product is ideal Selling ebooks online Why ebook marketing has taken off Chapter 2: Planning How it will help you Putting together a long range strategy Why it is important Three things I have learned to do Applying this rule to the Internet strategy Causes of failure Chapter 3: Writing Your Book Why you need your own product Why working for yourself is ideal What will you write about Deciding on a theme... Benefits of targeting a market... How to target Multiple Products Back-end sales What types of products Chapter 4: Choosing eBook Software The importance of good software What to do with Macintosh Ebook compiler reviews Adobe Acrobat Neobook Web Compiler Editor Pro Ebook Paper Super Win eBook eDoc One more option Formatting your book Chapter 5: Setting Up Shop Choosing a domain name Finding a web host Credit cards and payments Learning HTML Principles of good web design Chapter 6: Email Marketing Starting an email newsletter Why make a newsletter Choose a subject The name Who will host the list New-List Other ways to gain subscribers Revenue from your ezine Email signatures Advertising in ezine and opt-in lists Chapter 7: Old Promotion Styles Banner exchanges Classified ads and FFA's Usenet In conclusion Chapter 8: Sales Tools Autoresponders Pop Up Windows Search Engines and Web Design Overture Chapter 9: Ads What ads mean to your business Being a walking ad The first impression Writing ads... Placing ezine ads Why ezines Finding the right ezines What to know before advertising Banner ads Why make a banner How do you make one What makes a good banner Chapter 10: Networking Three easy ways to network Joint ventures Chapter 11: Discussion Boards Why they are important Benefits of using others Using them for traffic Starting your own Bringing traffic to your new forum Chapter 12: Affiliate Programs What is an affiliate program Are they for you What it means to start one Warnings Promoting your program Chapter 13: Sales Letters Why you need a sales letter The AIDA formula Testimonials The guarantee Bonuses Limited Time Offers What now Chapter 14: Offline Methods Writing articles Business cards Flyers and signs Classified ads Word of mouth Chapter 15: Summary
