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 | Website Flaw Special Report Ebook | |
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 | |  | | E-book Category: E-Business
E-book Title: Website Flaw Special Report
Author: Chuck McCullough
Book Description: Hello!
I'll keep this short, because as I sit here writing this to you today my blood is boiling (so forgive me if it shows ;-).
I've run into a problem no less than 10 times today that is literally sucking money out of thousands and thousands of websites.
There's a good chance that your website could be one of them, and this is money that should be going into your pockets!
Yes, there is a VERY good chance you have made this fatal flaw and at this very moment are losing hundreds or even thousands of dollars.
Money that you can't get back.
Money that is gone forever.
What's even worse, is that money could at this moment be in the process of landing in your competitor's hands!
Now, let's put this into perspective:
How much is a customer worth to you or your company?
Hopefully by now you've heard of the term Lifetime Value (LTV). And hopefully you've done everything you can to increase their LTV through backend sales, discounts, coupons, referrals, etc.
In most cases it is easy to find that customers are worth many hundreds or even thousands of dollars to you over the time they remain your customer.
Would you agree? (If not, then you need to work on increasing that value!)
For the sake of argument, let's assume you determine that your average customer is worth at least $500 to you. That's initial sales, and repeat purchases that they will eventually make.
Let's assume that I am a potential customer that is visiting your site today. Let's also assume that you are one of the unlucky 10 that I mentioned in the opening sentence. :-(
I just left your website, ticked off and determined never to return. If your first thought is: "So what, there are thousands more out there that I can sell to!" I want you to close your browser right now and don't read any further.
On the other hand, if you just realized that you not only lost at least $500, and you also realize that I'm probably not the only person that this will happen to today, then continue reading.
What if this happens to one potential customer per day? Do the math with me:
30 X $500 = $15,000 X 12 = $180,000
That's $15,000 per month and $180,000 per year!
"But Chuck, my customers don't spend $500 per day at my site."
No, but if a customer does not buy that $20 lead product that pulls them into your back-end profit stream, you just lost $500!
Each and every time you turn away a potential customer, you lose the chance for at least $500 in future profits.
Keep in mind that this is based on my conservative example and many companies have a much higher customer LTV.
What compounds this problem is that you'll never know exactly how many potential customers you lost today, this week, this month, or this year.
If you are the person in charge of your company's website, you need a copy of this Special Report. If you aren't, you need to grab a copy for the person or company that is.
Let me warn you: The problems outlined in this Special Report are very easy to fix, and when you read it, you'll smack your forehead and go: Doh!
Whatever you do, do NOT dismiss the issue! It is costing you and/or your company money every single day that you leave this fatal flaw alone!
Back to the reason my blood is boiling as I write this to you:
I visit sites each and EVERY day that have this problem! Every time I run into them, my mind starts adding up the potential lost revenues for the people running the website.
Believe me, it happens and it happens every single day on the Internet. From small one-person websites trying to cover their hosting expenses, to multi-national Fortune 500 companies.
"How much do I have to invest
to get the Special Report?
How much would you invest to recover the untold hundreds, thousands, and possibly even millions of dollars of lost revenue from your website?
How about just $7?More... | |
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