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 | Search Engine Course Ebook | |
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E-book Title: Search Engine Course
Author: Tadd Mansilla
Book Description: Dear Friend,
You are about to learn what the majority of webmasters and online marketers can't figure out how to do.
How to get natural top listings on the major search engines FAST.
Those that do know how to get the top listings on all of the major search engines really don't want you to have access to this information. That's understandable. Even I wasn't sure whether or not I should reveal everything. I've been making my living online since 1995, and I've always guarded my techniques and never shared any information when it came to getting top listings. The last thing I wanted to do was to let my competition know how I always got the top spots. After all, my businesses depended on the traffic my top listings generated, and my family depended on the revenue my websites generated.
After talking it over with my wife, I've decided to reveal everything I know. The web is a big space, and the odds are you and I won't be competing in the same space.... so if I can help you realize success online, cool. You owe me a beer the next time I'm in town. (So don't be surprised if I email you when I'm in your neck of the woods and ask you if you want to hook up for a beer.)
What I'm about to reveal to you are working tactics that you can use to generate top listings on all of the major search engines, as well as the tools that you should have in your arsenal to battle your competition for the top listings. These tactics are easy to implement and can increase your website's traffic tremendously.
Many webmasters and marketers may not agree with the tactics and tools used to generate top listings because they claim certain techniques used to get top listings are unethical. In my opinion, doing what it takes to get listed at the top of the search listings that pertain to your site has nothing to do with ethics. We're dealing with computers and algorithms. Getting top listings has everything to do with the search engine's algorithms and knowing what is needed to satisfy those algorithms so that your site gets top listings.
In my opinion, unethical means spamming the search engines and getting top listings for keyword phrases that have nothing to do with your website. For example, getting a top listing for "designer purses" when your site sells web hosting and has nothing to do with purses is spamming the search results. My advise to you is... don't do it. The search engines want to provide relevant results, and by spamming the results and getting top listings for your site for search phrases that are not relevant to the content of your site simply makes you a spammer.
Your goal should be to get the top listings that are relevant to your site. This way it's a win-win situation for you and the search engines. The search engines get to present relevant results, and you get top listings and the traffic benefits that come along with having the top listings.
Keep in mind that for any given search phrase, there can only be TEN top 10 listings. If your site doesn't have a high ranking, what are the chances that you will get any traffic at all from the search engines?
Do a search for "flower shop" on google. You will find that there are over 18 million web pages indexed for that phrase. If you have a flower shop website and it's ranked #500 on the 50th results page, what are the chances that you will get clicks from a #500 ranking? You may as well be ranked #18 million. The results will be the same anyway... no traffic.
But what if your site was ranked in the top 10? Traffic will flow to your site and your business is more likely to succeed.
Let's continue using the flower shop that is ranked #500 as an example, and let's say that you are the owner of that #500 ranked flower shop website. Would you agree with the search results that the 499 other sites or business that have a higher ranking than your flower shop business are more relevant than your business and deserve to get all of the traffic and customers while you get none?
Do the search results reflect your commitment to customer service and customer satisfaction? Is it fair that your competitor's flower shop located right down the street from your shop has top 10 listings on the search engines and generates 100x more in online revenue than you do, just because of his top listings, even though your shop offers better prices, fresher flowers, and better looking bouquets and flower arrangements?
If your flower shop provides a greater selection than the competition, uses fresher flowers than the competition, and provides better customer service than the competition, why should your competitor's business be considered more relevant than your business and get a top 10 listing while you starve with your #500 listing?
Where's the ethics in that?
The competitor enjoys online success and gets a top ranking because his website presents the search engines with content that satisfies the search engine's algorithms, whereas your website failed to do so. Nothing more. Nothing less. Ethics and real world business practices as well as actual "real world relevance" played no part in determining search engine relevancy and ranking.
Is it fair?
The owners of websites with the top 10 listings think it's fair and why shouldn't they? After all, who would complain about having top 10 listings? They will only cry FOUL when the algorithms change and their sites get lost in the rankings - like the mass majority of sites that are currently indexed on the search engines.
It really isn't a matter of whether it's fair or not fair.
IT IS WHAT IT IS.
The question is, are you willing to do something about it or not?
There is nothing wrong about wanting to level the playing field so that you can have your turn at the top and start reaping the benefits of having top search engine listings for your website. It's not like the website owners at the top are offering you any help at all, financially or ranking wise, so don't misplace your loyalty.
Speaking of loyalty.... Search engines have no loyalty to webmasters and website owners, nor do they owe us (webmasters and website owners) any loyalty - so don't fool yourself into thinking that if you follow their posted webmaster submission guidelines that they will reward you with loyalty and that your rankings will not be affected in an adverse manner during an algorithm change because you're a "good guy". It just doesn't work like that.
Each search engine is a business. They are out to make money and do what's in their best interest to ensure that they make money. I suggest you take the same approach.
Remember the google update referred to as "Florida" that happened in November, 2003?
That update hurt the "white hats" just as much as anyone else. (People that follow the search engine submission guidelines to the letter consider themselves "white hats", and the "white hats" consider anyone that over optimizes their website or anyone that violates the search engine submission guidelines to be "black hats".)
I remember reading all of the posts on the webmaster message boards at that time. The "white hats" were making emotional posts about how they were "hurt" that google was not loyal to them even though they had followed all of the submission guidelines, and were big supporters of google.
Talk about misplaced loyalty....
Do you think that any search engine takes into consideration whether or not they are going to devastate the businesses with top listings when they change their ranking algorithms? Of course not! The search engine, as a business, is looking out for itself. Whether your site prospers or fails is really of no concern to the search engines.
IT IS WHAT IT IS. Deal with it.
Okay... enough small talk. Let's get down to business. Getting top listings on the search engines.
I am able to generate top listings on both search engines within DAYS using my proven techniques that work every time. By the time you've finished discovering my proven methods, you will be able to do the same thing. I guarantee it.
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