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 | Money Making Marketing For Loan Officers Ebook | |
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 | |  | | E-book Category: Business
E-book Title: Money Making Marketing For Loan Officers
Author: Eileen Hebert
Book Description: Attention Loan Officers-How Many Loan Originations Are You Writing Each Month?
Want More? I'll Show You How!
Now YOU Can Increase Your Loan Originations By 20%, 30%, Even 50%, Within 3-6 Months!
Proven System For Generating More Qualified Buyers Seeking Financing Guarantees You More Loan Originations By...
ยท Showing you the 3 things you must do
ยท Steering you clear of the 3 Big Mistakes
ยท Transforming you into a Realtor magnet for financing
Dear Fellow Loan Officer,
True confessions time: I'm not your typical loan officer.
I used to be, though. I sat in my office and dutifully took the handful of leads my boss gave me every few days, and I'd make the cold calls. Occasionally someone would answer or call me back...but not usually.
Then I had lunch with an old friend. As we ate, she got four separate calls on her cell from buyers she was setting up loans for. I was extremely envious of her success, so I asked her what her secret was.
"I learned how to do great referral marketing," she said with a smile. And then, over the course of the next few weeks, she walked me through it, step-by-step, and showed me all her sources...all for just the cost of several lunches on me.
I was intrigued, so I did some research of my own. Within 6 months, I had surpassed my friend in terms of loan originations-I was a star!
Before I discovered onto the secrets I'm about to reveal to you, I spend thousands on fax blasts, mail-outs, flyers, and postcards.
But none of it really worked. Sure, I might get one buyer from each new advertising trick, but it wasn't paying for itself.
I got so frustrated I wanted to scream and tear my hair out! There had to be some way to originate more loans, right?
My name is Eileen Hebert and I'm like most people-just an average investor. But there's one very special thing about me. Let me explain...
I admit it, I'm a nosy person. I'll ask anyone anything-even complete strangers. It doesn't take much to get me inquisitive.
That's why, when my friend showed me her secrets to getting more loan originations, I took it several steps further and started my own research into loan officer marketing.
It took awhile, but gradually I became an expert.
But Wait, You Say...What About The Dreaded Real Estate Bubble?
Are you worried that you can't get more loan originations...
ยท Because interest rates are going up
ยท The bubble is deflating
ยท More buyers don't have any money to put down?
NO PROBLEM!
My amazing new ebook teaches you-yes, YOU-how to increase YOUR loan originations by 20-50% in 3-6 months...regardless of WHAT the economy does!
This means YOU can earn consistently high profits. . . REGARDLESS of market conditions!
Imagine yourself making enough money to...
ยท Fire your boss and retire early
ยท Pay off ALL your debt
ยท Never have to worry about bills again.
ยท Take really nice vacations
ยท Guarantee your kids a college education
ยท Or just buy some awesome toys (my favorite thing!)
So Just Who Am I?
It's easiest to tell you who I'm NOT. I don't have a Ph.D., nor have I written any slick marketing courses or seminars.
So why on earth would you want to listen to me?
Because I have been in your shoes. I've waited for the phone to ring. I've chased down loan leads, most of which were cold. I've spent thousands on over-priced seminars to learn how to get referral business from Realtors.
And all I learned was how NOT to get more loan originations!
I talked to my friend and did my own research because I just REALLY WANTED TO FIND a way to make consistent money with more loan originations, something that didn't involve just passively waiting for the phone to ring, or hokey ways to hook Realtors that never worked anyway.
I wanted something that I could do repeatedly - something that would WORK. It had to be honest, ethical...and it had to WORK.
I've learned what works the hard way. I've...
ยท Taken courses
ยท Been to seminars
ยท Read books
ยท Interviewed buyers about how they approach financing
So What Would You Say If I Told You That One Simple Ebook Would Show You...
- Why marketing isn't just advertising
- The Big 3 Things you should never do
- How to transform yourself into a magnet for referrals from Realtors, Financial Planners, Homebuilders, and real estate investors
Your Solutions Are My New 80-Page Ebook: "Money Making Marketing For Loan Officers"
Check Out The Table Of Contents:
Introduction-What business are you really in?. 4
Chapter 1: What motivates your customers?. 6
Who are your buyers?. 6
What motivates your target market 9
Closing a higher percentage of deals 10
A special word about writing sales copy. 12
Chapter 2: Get buyers pre-sold on you. 14
Chapter 3: Extend your reach-become a Realtor magnet 16
Meet and greet 17
What's in it for the Realtors 20
What's in it for the Realtors' clients 21
Make a plan to stay in touch. 23
Positive reinforcement is golden. 24
Chapter 4: Troubleshooting Realtor relations 27
The 3 worst things you can do. 27
The 3 best things you can do when you market to Realtors 29
Chapter 5: Working with FSBO's 32
Talking points 33
Chapter 6: Talk your market's language. 36
Problem: insufficient income. 36
Problem: insufficient cash for down payment & closing. 37
Problem: bad credit 38
Problem: self-employed or new business owner 39
Chapter 7: Overcome objections 42
How do I know you're trustworthy and competent?. 42
I can't qualify because..... 46
Moving is too much of a hassle. 48
Our current home isn't selling. 49
Chapter 8: Building Relationships with financial professionals & investors 50
Financial planners 50
Real estate investors 54
Chapter 9: Network with homebuilders 58
Chapter 10: Your marketing plan. 61
Your personal visits 62
Your websites 63
Your letters 64
Your giveaways 65
Your calls and emails 65
Chapter 11: Make it easy for people to send you testimonials 66
Chapter 12: Add value with info product giveaways 75
Obtaining info products 78
Chapter 13: Summary. 80
More... | 
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