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Free Business InformationConvert Leads Into Customers, And Customers Into Super-customers!
by:
Kirsten Hawkins
A simple definition of marketing is "the deed and keeping of customers." To sell your product or service, you must have customers. To increase your revenues, you must have customers, and you must turn those customers into repeat super-customers.
The easiest way to do this, several on- and off-line, is through a content newsletter. There is no doubt that content sells. Useful content builds trust and credibility, and over time turns your consumer
from a interloper to a friend.
An online account is easy to begin--all you need is an autoresponder. I use Aweber for my account (http://aweber.com/?203081). You can advertise your account on your website, on forums, on your business card, in articles you write, on traffic exchanges, and in your email signature. If you reliably
do these marketing tasks, your email list wish grow over time.
You must provide useful and informative content in your newsletter. If you want subscribers to see it and (eventually) buy from you, do not offer them junk. I define "junk" as opt-in spam. Don't fall into the habit of causation
out advertisements veiled as "articles." Don't send only solo ads. Instead, research topics for your account and write quality articles. Subscribers who are affected
with your account wish buy from you. But it wish take time to build trust. Trust is not built through junk.
There are three phases to this process: 1) Get a lead; 2) Convert that lead into a customer; and 3) Convert that consumer
into a super-customer. Your account wish help you accomplish all three tasks.
If you sell or market a product or service, and you are drive traffic to your website, you typically have only one shot at capturing the interest of a prospect. If I go to your site and click away, I may ne'er
move back. You need several sort of follow-up system. A account is the perfect vehicle for follow-up.
If you are causation
targeted traffic to your site (any different type of traffic is a waste), visitors wish be interested in the content of what you are offering. To support their interest, and to support your name in front of them, offer a f-re-e newsletter. Even as a simple, once-a-month account wish do.
If they sign up, you then have a chance to build a relationship. This is done through your content. Many a folk don't buy thing
the 1st time they see it, but as they move to cognize you and your product through your newsletter, they become much willing to purchase. Over time, simply by offering a newsletter, you can convert much leads into customers.
You turn those customers into super-customers as well through your newsletter. If the product or service they bought from you was quality, you have built even as much believability with them. Maybe now they wish do repeat purchases, or join a membership site you offer, or even as become an affiliate for your product or service.
But the key is to offer useful, informative content. If the premier issue of your account is nothing but an ad similar to your site, you wish lose that lead. Build relationships through high-quality content, and you wish convert leads into paying customers into paying super-customers.
Remember - no list, no money.
Just about the author:
Kirsten Hawkins is an online marketing specialist from Nashville, TN. Visit http://www.pageranksite.com/for much great online marketing tips and webmaster resources.
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