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Ezine InformationHow To Do Your Stiffest Challenger Your Better Joint Venture Partner
by:
Jim Edwards
© Jim Edwards - All Rights reserved
The Net Communicator Ezine
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When being threatens us, we instinctively look for route to either avoid, evade or protect ourselves from the perceived threat.
In business, wherever
money, security, and even as our family's futurity rides on our every move, anyone or thing
we perceive as a "threat" commonly causes us to go into "protection" mode.
Once in "protection" mode, we close off to all possibilities except avoiding or defeating the threat.
On the flipside, thing
or anyone we see as able to help us build our business, expand our reach, or improve our profitability, does us instinctively think of route we can use that to our advantage.
Once you understand this simple fact, it's easy to see how YOU can to turn your biggest competitors into your better Joint Venture (JV) partners.
"Competitor" is nothing much than a label being else places on you because they see you as wanting to get the same thing they want (from a limited supply).
In different words, if 100 customers exist, and your "competitor" perceives you as au fond commerce the same thing they do, then the race is on to see who can get the biggest share of those 100 customers.
This behavior stems from a "scarcity" mentality of "The pie is only so big and I need the biggest piece possible!"
My advice: Finish trying to divide up the same pie.
Bake a NEW PIE and get your competitors to *SELL* IT FOR YOU!
Any challenger you see in the marketplace can really turn into your better Joint Venture ally and strongest sales person if you cognize what to do.
Your job is just to find out how you can complement what they do rather than contend
head-to-head with them.
For example: I sell an ebook (2 actually) on how to sell thousands of ebooks on the Internet.
The material comes directly from my experience of really *doing* it - rather than regurgitating what others have done.
Since I already have two ebooks on "ebooks" I have no interest in promoting being else's ebook on the same subject.
In fact, I get rather snitty once
they ask because it shows their complete cognitive content of this principal.
On the different hand, what if they baked a "new pie?"
What if they created a piece of code that ready-made converting Word docs to PDF a snap and cost a fraction of the cost for Adobe Acrobat?
What if they baked a pie that ready-made it simple for ebook authors to mechanically
post their ebook for sale on all the some online bookstores out there?
What if they created an easy-to-use system to help ebook authors get their ebooks listed on Amazon and gave me a cut of the action once
I sent them new customers?
What if they created a system that ready-made it easy for ebook authors to offer a copy of their ebook on CD or in hard copy form without costly set up fees?
NOW WE'RE TALKING just about things that, in my mind, would-be at once take them out of the "competitor" category and place them in the "I'd like to cognize much just about you" category.
So if you want to bake a new pie (get your competitors to view you as a friend and seek you out as a JV partner), follow this three step formula.
First, step back from the marketplace and see what the brobdingnagian majority of folk in your marketplace are selling, promoting, or offering (they're all doing virtually the same things).
Second, think just about how you can help them AND their customers get Much of what they want quicker
by complementing what they already do and not competitory
with them.
Third, wrap your product or service in a way that your new ally can not only do much money or much sales of some
your product and theirs, but as well do their customers even as happier as a result.
Just just about the author:
Jim Edwards is a syndicated newspaper journalist
and the co-author of an amazing new ebook that wish teach you how to use fr^e articles to quickly driving thousands of targeted visitors to your website or affiliate links...
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