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Book Marketing InformationGet Rid of Those Entranceway Pages
by:
windsong
Effort traffic to your site is the ultimate goal. Without
the traffic, you site isn't going to do more but take up
cyberspace. Now, there are many an route to do this, and you
should be doing them all. But for our intention here, I will
limit it to Search Engines.
A spell back, entranceway pages were all the rage. Everyone was
scrambling to create hundreds and thousands of pages to
essentially trick the search engines into leading folk to
their sites. It seemed unethical to me, and I patterned
that
the engines would-be pick up on this and bring it to an abrupt
halt. And they have. They want pages with content. So much
for all those entranceway pages. It was a big waste of time and
effort.
Most web sites consist of several pages. Hopefully, each
page covers a specific, but related topic. And, hopefully,
there is already a guidance
system in place, wherever
each page links to all else pages. This is a must.
If you have a site, for example, on Net
Marketing,
you already cognize that this subject encompasses many an topics.
Each of those topics deserves its own page. You strength
have
pages on Ebook Marketing, Promotion, Ezines, Search
Engines, etc.
Each page in your site is already a 'doorway.' If you
optimize each of these pages as if it were a entranceway page,
you wish get a nice ranking in the Search Engines. First,
make sure that each page sticks to a particular topic.
Then write your meta tags accordingly.
Here are several guidelines for top placement in the Search
Engines:
* Try to limit your meta keywords (preferably phrases)
to 3. The worst thing you can do is have a gazillion
keywords. Your connection wish be shot to euphemism
and you
strength
get listed, but you wish be #3,583,204. No one
wish find you.
* Do not use the same keywords on every page. Each page
is different, so do the keywords different.
* Do sure your keywords appear in the title tag, the
description tag, and all over your page, especially
near the top.
* Do not list keywords that do not appear on the page.
Again, Do NOT list keywords that do not appear on the
page. Lists have been circulated showing the "most
searched for keywords". They generally consist of words
like: sex, naked, women, gay, adult, creative activity etc....
Don't even as go there. Do you actually want folk going to
your site that don't give a hoot just about what you have to
say??? They are not interested and wish not buy anything.
You are wasting your time as well as theirs.
* Use keywords in comment tags, alt tags, and in header
tags. You can likewise use a clean 1x1 constituent pictures and load
the alt tag with keywords.
* The really 1st thing that appears on your page should
be a statement of benefits rich in keywords, similar to
your description meta tag. Several Search Engines ignore
your meta tags and print the 1st words on your page
as the description in their listing. If your guidance
bar is at the top of the page, that is what wish show up
in their description. Not good.
* Header tags, (H1 for example) are really important. Search
Engines see the header tags. Use these for paragraph
headings instead of font tags, and load up the Keywords.
* Forget the bouncing flash and glitz. Yeah, they are fun
to play with, but the Search Engines are not impressed.
They may even as be hampered by this as far as categorisation
your page. Frames, flash movies, CGI scripts, javascript,
applets and pictures maps are all complete junk to a search
engine spider. Not only that, this sort of thing wish
actually push your real content further from the top of
the page, reducing the connection of what the spiders
actually do see.
* Support the spiders happy. Feed them lots of relevant
content. This bears repeating, but I won't. :)
* Get a Domain! A top 10 listing is virtually impossible
to bring home the bacon without having your own registered domain
name.
There is no private secret sorcerous formula for effort a top ranking
in the Search Engines. Presently
there are over 5,000 places
to register a web site with the number increasing daily. In
reality, just about 10 of these search engines wish produce 90%
of your search engine traffic. The larger search engines like
Excite, Lycos and Alta Panorama are visited millions of time a
week and offer the most comprehensive types of searches for
Internet surfers.
Just just about the Author
windsong is webmaster, editor and publisher at:
http://marketing-resources.com/
Subscribe to windsong's free e-zine:
All Just just about Search Engines!(tm) Send a blank email to:
mailto:aboutsearchengines-subscribe@yahoogroups.com
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