E-book Category: Programming E-book Title: Your AdSense GOLD Book Description: A rose by any other name will still smell as sweet."
That's a beautiful thought, but it's not true for Google AdSense. The words you choose to use on your AdSense pages are incredibly important!
They are important because AdWords advertisers bid on very specific keywords for their advertisements, and some of those keywords have much higher bid values than others. If your subject matter is generally the same, but those specific keywords are not on your page, you'll get the lower paying ads showing up in your AdSense blocks.
In contrast, if your pages contain the best paying keywords (High EPC) AND you implement the steps necessary to get a great Click Through Rate (High CTR), then AdSense Gold is not too far away...
