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 | (RADIO) STREET-LEVEL MARKETING Ebook | |
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 | |  | | E-book Category: Business
E-book Title: (RADIO) STREET-LEVEL MARKETING
Author: Paige Nienaber
Book Description: Paige Nienaber is a radio promotions genius.
And he wants to help make your station #1 in your market.
STREET-LEVEL MARKETING is the secret weapon that has enabled Paige to help the stations he consults dominate their markets.
You Need This Book If....
- Your radio station wants to attract more loyal listeners than anyone else in your market.
- Your radio station utilizes at least one promotional vehicle (e.g., a station van, "Black Thunder," etc.).
- Your radio station does any remote broadcasts - whether as paid sales promotions or purely as station events.
(And if you do lots of sponsored remote broadcasts - Stop reading this and download STREET-LEVEL MARKETING right now!)
Here's What This Book Will Teach You:
The essence of promotions
Changing the dynamics inside the radio station
Creating & maintaining Hall Vibe
Non-Traditional Marketing
Winning without billboards or television campaigns
Why most outdoor and TV advertising are wasteful
How to use STREET-LEVEL MARKETING to increase your strength in ratings-weak geographic areas
How to build Listener Loyalty
How to get "hired" by your listeners
Key lifestyle differences between you and your listeners
What you need to teach your promotion staff about First Impressions
How to start your own Street School
How to get far more from your promotion and intern staffs
How to recruit and train your Street Team
The psychological profile of the perfect Street Teamer
Appropriate body language at station events
Four things your on-site promotion staff probably do that discourage on-site traffic
Niche Delegation. (If you're the Promotion Director, you can't do this kind of potent STREET-LEVEL MARKETING all by yourself. You need to know what to delegate... How to delegate it... And to whom to delegate it.)
Appointing your Street General
Establishing your War Room. (Yes, Paige uses lots of military metaphors. But STREET-LEVEL MARKETING is not about attacking your competitors. It's about winning the audience.)
The one word that should dominate the walls of your War Room
The STREET-LEVEL MARKETING mindset
Determining exactly where your listeners are at any given time
How to strategically deploy your station vehicles. (Very few stations get their money's worth from their vehicles. After you've learned STREET-LEVEL MARKETING, yours will.)
Where to deploy your Promotion Vehicles - aka, where to send your van drivers
How to make sure your van drivers are exactly where they're supposed to be
Importance of awarding Lifestyle Prizes. (Not just "the lifestyle of people who listen to this format." You'll learn the importance of prizes that match the lifestyle of your particular market.)
Slight-of-Van: How to make just a couple of station vehicles appear to be a full-fledged fleet
Exactly how and where on the road your van should be driven. (Sounds odd, doesn't it? Paige truly is a genius; when you read his "van driving instructions," you'll agree.)
Where and how to park your vehicles at events. (Once again, this sounds like something so simple that it can't possibly be important. And once again: Paige is a genius at this stuff, and with STREET-LEVEL MARKETING you'll have his genius working for your radio station.)
STREET-LEVEL MARKETING at your listener's workplace
The crucial psychological factor to understand about your at-work listeners
How (and why) to expand your Creative Brain Trust
A certain vehicle you should be using weekly to thrill your listeners
More... | 
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